Embedded media coverage

Category: Americas, World Affairs Topics: Iraq Views: 3065

One image has perhaps best encapsulated the Western media coverage of the attack on Iraq. With the BBC camera mounted on the turret of an American Abrams tank, viewers throughout the world were treated to the spectacle of a 'turret-eye-view' as the tank swiveled the muzzle and fired a volley of ammunition to bring down an innocuous Iraqi communications tower in the distance. The sense of adrenaline pumping through the tank crew and the BBC's "embedded" unit was almost palpable. The turret and the camera were one. Both were shooting the same thing.

The subsequent souring of this synergetic bond between the media and the Western troops as a consequence of the attacks on journalists in Baghdad has not taken away the symbolism of this image.

Even as Anglo-American forces pounded Baghdad and its citizens into rubble, one of the shameful by-products of the attack on Iraq was the destruction of the credibility of news organizations and journalists. If anything became clear in the oft-quoted "fog of war" it was that the media - especially the venerated icons of Western 24-hour news television - often served as nothing more than an adjunct to government propaganda machines. Despite its claims to "objectivity", the media became part of the "coalition of the willing."

Not only did journalists "embed" themselves with an invading force, meekly accepting whatever restrictions were put on them, they and their desk sergeants even adopted the very language of war that military forces employ to obscure and obfuscate.

So we were told time and again - each time taking a cue from the American war machine - that Umm Qasr or Basra or Nassiriya "has been secured". Secured, meaning made safe. Safe for whom? How about "conquered" or "occupied" or "subjugated", "dominated" or "over-run". But then such "objectivity" would perhaps have raised objections from the people calling the real 'shots'.

We were also constantly told of "pockets of resistance", of fedayeen "militias" as the only ones offering any "resistance" to the American juggernaut. All this to denigrate a Third World country's armed forces as a rag-tag lot of out-of-touch fanatics. As if they could not possibly have any kind of strategy, any facility to plan. When US generals dubbed them "desperate dead-enders" - apparently those who saw no future in a post-Saddam Iraq - no one in the media questioned them. As if it were inconceivable that the people of Iraq may perhaps be not altogether happy with a foreign army conquering their land and installing itself as its ruler. The "battle for the hearts and minds" was a bunch of Royal marines playing soccer with local pubescent boys.

Sometimes the obsequiousness of journalists was astounding. A mere few hours before Donald Rumsfeld got all hot around the collar about the Iraqi television pictures of American POWs, a CNN correspondent "on the ground" voiced over live footage of US soldiers searching prostrate Iraqi POWs. Even as US soldiers summoned each Iraqi one by one, made him kneel with his hands over his head and then lie face down on the dirt track - so that he could be frisked - our helpful correspondent intoned: "You can see that the US forces are not treating these Iraqi soldiers badly, they are not humiliating them, they are not shouting at them..."

Then there is CNN's Walter Rodgers "embedded" - we were told ad nauseam - with the 3rd Infantry Division or the 7th Cavalry or some such. Here is a rough transcription of him interviewing a US army captain on April 6th.

Rodgers: We hear you have been burying the Iraqi soldiers killed whose bodies are lying on the roadsides in the heat...

Army Captain: Yes, we understand it is part of Muslim ritual that bodies should be buried as soon as possible...

(As if anyone - Muslims or non-Muslims - love to dispose of their bodies on the roadsides...)

Rodgers: And have the local population appreciated this gesture which shows your consideration for their culture and values?

Yes, of course, this is the kind of considerateness the Iraqis were looking for all along. Come invade our country. Bomb our historic cities to rubble. Riddle our sons, fathers, husbands (and even our women and children) with bullets and shrapnel. And bury them quickly in true Muslim tradition.

Actually, Mr. Rodgers did not need the army captain. He told us what he needed to tell us himself. The army was the prop in Mr. Rodgers' neighborhood. The captain was the actor to his scriptwriter.

The end result of all the breathless "round the clock" "on the ground" coverage of the minutiae of war - here's a jet flying overhead, there's another explosion, here is another Scud alert, there's more bullets flying - was that viewers were no closer to an understanding of the larger picture than before. We now know about JDAMs and MOABs and "vertical envelopment" (flying forces over enemy ground troops to attack them from the rear and sides) but none of the large television networks ever questioned the legality of the dubbing of US-British army troops as "coalition forces." (Of course how could we forget the 2,000 Australian support troops and the 150 Polish.)

Indeed, nobody even questions whether it is right to call this piece of blatant aggression "war." Was the Iraqi invasion of Kuwait ever dubbed "The Iraqi War With Kuwait"? Does Tomahawk and aerial bombardment of Baghdad qualify it as "war"? Does the full scale Anglo-American tank invasion? When George Bush claimed in the farcical "summit" in the Azores that UN resolutions gave him the legal right to attack Iraq, none of the assembled journalists even meekly pointed out that no less than the UN Secretary General Kofi Annan had two days earlier given his opinion that an attack on Iraq would be illegal under international law. These intrepid Western reporters may as well have been "embedded" right then.

And so on it goes. With another reporter from the "World's News Leader" asking such probing questions from American marines who continue to believe that they are avenging the events of 9/11: "How did it feel yesterday when we had three Scud missile alerts?" - none of which materialized incidentally. Or, "Tell us how impatient you are to get into Eye-rack." Now that they were needed to "up rise" - as former NATO commander General Wesley Clark decided to phrase it in reckless disregard for the language - the Shias were the good guys for once on Western channels.

Meanwhile, anchors routinely informed us that "coalition forces" had "achieved complete air superiority" over Iraq without bothering to mention that Iraq has not had a functional air force since the 1990 Gulf War, when most of its planes were either decimated or sent off to Iran which never returned them. In fact, the Iraqis did not put a single plane up in the air this time. Achievement indeed.

When another brilliant US general said after the first Iraqi suicide attack that "it looks and feels like terrorism", this was reported faithfully by all channels. But nobody asked under what possible definition could the Iraqi tactic be dubbed "terrorism"? Certainly it was an attack on US military personnel, not civilians. The Americans were the invading aggressors, not the Iraqis. And under all international law, the Iraqis have a right of self-defense of their own land. But apparently none of this contextualisation is important to state on BBC, CNN, Sky, et al.

At various points in the campaign, we were also treated to news about the discovery of another potential site for developing weapons of mass destruction - a process quaintly referred to by US General Tommy Franks as "sensitive site exploitation." Given that WMDs were the official pretext for the aggression, the operative part of General Franks' phrase - "exploitation" - may be a clue of things to come. Usually all we get in the end is a gas mask or two but then our intrepid journalists move on with the cavalry.

The high point came when we were told that a site was found with "several vials of liquid and some white powder." You would probably find more than that in a Wall Street broker's office but of course it became the biggest news on all the channels for a day. The consequent news, that the material was found to be innocuous - was it perfume and talcum powder? We were not told - was mumbled quickly towards the end of bulletins two days later.

At another "potential site of chemical weapons", the omnipresent Wolf Blitzer tried his utmost to whip the story into the biggest of the war despite the fact that even the US General in charge pointed out that the suspect chemicals found in rusty drums at a farm was "not weaponized" and was "probably pesticide." The American soldiers suffering from nausea and headaches, the general elaborated, were suffering from heatstroke not the effects of the chemicals, much to Blitzer's obvious dismay.

The "danger" of chemical attack, was constantly mentioned, to remind viewers of the official reason for the aggression. Why legalities of international law should have deterred the Iraqi regime in the face of a patently illegal war out to wipe them out is questionable in itself. But it was left to outside commentators to point out that the fact that such an attack did not occur meant one of two things: either that Iraq did not have the weapons it was accused by the US of having, or that Saddam Hussain was a rather responsible "madman" who did not use them despite extreme provocation. Since both of these viable postulations raise uncomfortable questions for the "coalition", however, they are never raised by the journalists themselves.

Of course there are still some journalists who rose above this sycophancy. (To be sure they were not to be found on Fox News which has done to American news what George Bush has to the United Nations.) But they were quickly marginalized by ever-alert news editors. Thus Rageh Omar of the BBC in Baghdad was always "being monitored by Iraqi government personnel" - and so his concern for Iraqi civilians being blown to bits and being terrorized was suspect. But the intrepid "embedded" corps - who never told us anything since it would give away "secret" military maneuvers - were 'free' to tell us like it us. Actually, since their reports were usually nothing more than what their cavalry commanders fed them, there really was no need to monitor them.

You may think, however, that given their ostensible freedom, our intrepid reporters might actually, once in a while, have given us some of the details they were not supposed to. But you would be wrong. Look what happened to sleazy-talk-show-host-turned-Fox correspondent Geraldo Rivera who apparently drew a map in the sand on an on-air broadcast. He was quickly sacked from his "Humvee" squad where he was "not being monitored."

So BBC anchors regularly prefaced their questions to "embedded" journalists with "I know you cannot give us precise details..." And CNN's Jim Clancy questioning a US military spokesman in Qatar about events was even more helpful, telling him to relate the events "without giving away too much."

It is easy to say that journalists were doing the best they could in the given circumstances. But the reality is they seemed so overawed by the "access" granted to them by the Anglo-American military that they were, like little children with new toys, beside themselves with excitement. They got to ride in armored personnel carriers ("Humvees"), bed down ("embed?") with the soldiers in the foxholes, speak their lingo ("strike packages", "regime targets"). And of course, fix their cameras on tank turrets.

They lost their perspective. And the truth is, they also exposed which side they were actually on.

Source: Dawn

  Category: Americas, World Affairs
  Topics: Iraq
Views: 3065

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Older Comments:
Superbly written! True to the core!! Exposes the abomination called the Western Media!!!

Hi Mike, thank u 4 ur cooments,

I think u misunderstood again, I was trying to make 3 pnts with regards to Western reporting on the War, or as u put it " Baghdad Bob's";

1)There was complete inacurate reporting on the war and staged performances for the camerea's in justifying the Western actions.

2)There was no probing of the Politicians for the lack of WMD, which was the premeses for going to war. Also did you know that Rumsfled was part of a special envoy to Iraq in the 1980's to see Saddamm, which sold him WMD to use against IRAN??

3)Anyone who dared reporting the truth about the carnage being inflicted on the Iraqi's or with objectivity was sacked or removed from the feild.

I do agree all media agencies will show some form of biasism, but the article was suggesting a complete blindness by the western media with regards to reporting the truth. Let me draw some parralells between the Iraqi regime and US media,
Iraqi Policy: "Tell it, how we tell you, to say it, OR YOU WILL DIE".
US media: " Tell It, how we tell you, or you will lose your job & you'll never work in this town again!!!"

With regards to Afganistan I tsuggest you do some research into the underlying problems there how the warlords gained initial power with the help of the CIA, trained and armed. Weapons paid for by Drug money, all of which was encouraged buy the CIA during the war with Soviet Union.

IF you train, arm and protect a thug to do your dirty work, they will but eventually when the become powerful and no longer need your help they will turn on you. THe CIA encorouged fundamentalism in Afganistan, and backed those groups that were most fundo, believing that they would be the most sucessful in defeating the Soviets.

The devasting War resulted in mass exodos of the civilian population and a complete destruction of agricultural and industrial industries. The only economy to trhrive was the Drug one, which helped pay for the weapons.

Another interesting article on embedded media coverage: http://www.proislam.com/column_embedded_journalists.htm

One other quick note... In reviewing some of the other posts, I noticed that there was another Mike on this string of notes. I am not Mike Hale, I am Mike A.

I just wanted to clarify to clear up any confusion, specifically in my conversation with Parvez. My apologies for not catching this sooner.

Parvez, thank you for your response.

Again, I am *not* comparing "Baghdad Bob's" misinformation to the spin the Western media obviously placed on much of their reporting. Nor am I claiming that the US media is unbiased (I understand that it *is* indeed biased). And personally, I would like to see more reporting on the events in Afghanistan, and how, even when given a chance for a new beginning, instead of exerting effort towards building a new free society, the so-called moral "fundamentalists" have decided to let inertia have its way and simply revert back to lawlessness and violence in the name of their tribal leaders and Allah (old habits die hard, I guess). I only hope that the Iraqis have a better understanding of the opportunity before them than the Afghans did.

In any case, my point was that the media as an institution and as individual journalists are all human, and no institution, no journalist, indeed no one, is going to be completely "fair" (whatever your definition of the word is). It is vanity to complain that the Western media is not "fair" to the Islamic world, just as it would be equally pointless for me, an American Christian, to complain that the Islamic media doesn't support the war in Iraq. That is just the nature of things, and always will be, whether we like it or not. If the only views available are "extreme views", then those are the views we must weigh.

In regards to me being "well read": I would say that I am fairly aware of world events. However, I never claimed I was necessarily "well read", but simply that I am open to other points of view.

Finally, I agree with you that the West prides itself in Freedom of Speech. You see, this Freedom does not hold us to some arbitrary standard of "fairness". We are free to report things as we see them.

Mike, I think you were question the mis-information being given by the Iraqi's as compared to the information being by the "Agressors", I was trying to highlight that both would try and paint a rose picture, but it is up to the journalists to get revel the truth.

I think if I am correct the cheif CNN correspondent was sacked for speaking out against the bombing of innocent civilians, and latter hired by the Daily Mirror (UK Newspaer). This just shows unbaised the US news channels really are.

I agree with you that one must try and gain information from many sources as possible to gain a better understanding of the situation, however taking aboard two extreme views is not the way.

The west supposedly prides itself on democracy and "freedom of speach" but I continually seee a destorted version of this in both the UK and US media. Both only show those images that help or justify their aggression.


If you say that you are will read in these matters how can you support this hycropise.

Mattthew in comparing the Iraqi media machine to the Wetern journalists, are u suggesting that we should realise that both are "State" owned and run. The former was a tool for the Iraqi regime whist the latter is suppossed to be a "FREE" demorcratic organistion. However I think not, all US news oraganistions depend on sponsers and other funding from lobbists groups, who would pull the plug of any sign of "Objectiveity" (i.e BAD US PRESS) so therefore they are the same, it's just the ownership of one was transparent whislt the others is obsucred.

Hi Matt,
It's fine to be "embedded". Afterall, man is always biased! But dont claim and shout about that you're the most liberal,the most free or the most credible media channel operating from the most democratic nation. It's very disgusting, isn't it! In my country, this is called "2X5=10, 5X2=10"! It's the same thing!

I agree a lot with this article. The US and British reporters were, of course, on the US and British side. But you really failed to mention what the Iraqi media were doing during the war. They fed their own people blatent lies, on how the Republican Guard was winning and how the Americans were "hundreds of miles away," when they were really quite close to Baghdad. The western reporters weren't perfect, but they did report the truth, which is more than can be said about other news organizations that had their own agendas.

Parvez - thank you for your thoughts, but I think you may have been too quick to dismiss what I was trying to say - I do not think I missed the point of the article at all.

I actually *agree* with both you and the article in regards to the fact that the American media and BBC is biased towards the so-called "coalition of the willing". My point was that *every* media outlet is going to be biased, if no other reason than the fact that the reporters themselves are only human, and every human has biases, regardless of what we would like to believe.

My point was that instead of complaining that the media is biased (it always will be in some fashion), we should make sure that we, as individuals, understand as much of the situation as we can by seeking out information from a variety of sources. Once we understand the story from more than just our own limited vantage point, we will then be more qualified to make our own (somewhat) objective judgement.


Hasan Zaidi reminds me of the saying "the pot that called the kettle black"

Dawn and ArabNews are EXACTLY what CNN and FOX are....propoganda machines designed to promote a specific political adgenda and appease a particular block of people.

These "muslim" publications have reduced themselves to the very thing they point at and say "shame"

They have forgotten that we are The UMMAH of Muhammad (saw) and while it seems that it will be better to play by their rules as you fight them....we should realize that ... we are bounded by a HIGHER MORAL STANDARD.

Yes, the media in the West and everywhere else is twisted and biased....but that does not make it OK for us to be that way too.

Until we learn how to behave like the Ummah of Muhammad (saw) we will continue to suffer.

The answer to Muslim problems are in Muslim hands.


Some very good points, indeed showing a point of view that I had not fully considered. However, could the author claim that al-Jazeera was (or yet is) any more "objective" than the American media? True objectivity is a myth, since everything that is seen or reported is still filtered through human prejudice, by both the media and the viewers, whether we admit it or not.

I myself am a fundamentalist Christian, so it is safe to say that my personal views are out of step with those views presented here. However, believing that true objectivity is a myth, I do seek to understand views that are different than my own (that is why I even decided to read this article).

In this modern age, anyone who has the ability to view the "biased" American media undoubtedly also has access to the media of "old Europe" and even Muslim media. The closest we can come to true objectivity, then, is to seek information from a variety of "biased" sources, and draw our own respectful conclusions.

Please feel free to respond, either here or to my email.

I believe that journalists have the opportunity to seek the truth...but only a few risk themselves telling the truth to ordinary people like me.

Mike I think u miss the point, the article quetions the objectivity of the journalists not the Individuals providing the information.

I agree completely with the authour, all news channels were completely baised especially the BBC. It's almost like they forgotton to ask quetions which may revel the truth. The only channel to come out credable was Channel 4 News.

To give an example of the propaganda, The BBC described the Iraqi's as "grumblers" with regards to the looting going on. What do you expect them to do, you first sanction them for 12 years, then you bomb them out of the 21st century for the second time, and expect them to offer you flowers, when you start to hand out contracts for THEIR OIL to your companies. HOW UNGREATFUL OF THEM NOT!!!!!!

IT IS AMAZING A LIE BECOMES THE TRUTH ONLY WHEN YOU PERSUADE PEOLPE TO BELIEVE YOU. All the pretext's for going to war and the current so called information being given out, are all a, great example of this.

I am glad that the SHIA's are protesting against US presence personally I would love to see all IRAQI's to unite and tell the Amercians were to go and were to stick their so called aid.

Extremely well said...

And lastly, the author fails to address "Baghdad Bob", the incessant Iraqi Information Minister who kept telling us about the war inside Iraq and telling us there were no US troops within 100 miles of Baghdad when in fact they were driving through downtown Baghdad on Saddam Avenue while he was speaking.
Now, there is real credibility.
Maybe CBS can get Baghdad Bob to replace Walter Cronkite as the wise sage of network news.

bismillah-assalamu alaikum!

Thank you! In times like these it is more important to stand for justice and the truth

Of course the author fails to mention that CNN has admitted to broadcasting Iraq government censored stories for the last 12 years. If they told the truth they would have been evicted from Iraq.
Of course the author fails to mention that the lone Arab TV network was stopped by the Iraqi government for broadcasting too much information that the Iraqi government did not want broadcast.
And of course the author fails to mention that
journalist are paid to be there so their networks can make huge amounts of money. None of the soldiers are getting rich, unless they are stealing the money Saddam hidden and they have found.
"Credibility" in news organizations indeed. At least the western media is the closet thing on this entire planet to credible media.